Thursday, March 27, 2008

Momorobo's Stunner Storefront

Adidas appears to have given Singapore design/art studio Momorobo license to go buck wild on a storefront.
adidas Originals is proud to launch it highly anticipated Materials of the World collection at its flagship Pacific Plaza store. Singapore art & design unit, Momorobo has been invited to share their interpretation of the collection. Their installation will depict a part-reality and part-fantasy world; with each continent made up of different patterns and materials reflecting its own traditions. The chaotic aesthetic of this world is bounded together by threads running through each country’s unique traditional patterns that have been collectively sourced for the new adidas collection.
Lot of gobbledygook, but it certainly resulted in a stunning piece of work.