For a generation raised on Hypercard, then HTML, there is a natural resistance to new media artwork. The accessibility of the technique does a great deal to engender the I-can-do-that fallacy. Add to that the preponderance of awful multimedia art and it becomes a hole that can not be climbed from.
With one click, you can destroy all those preconceptions and realize that, in fact, you can't do that.
Link to new media projects. Specifically, I suggest you check out There, There.