Alemany Flea Market in San Francisco, I found a guy with a big box of vintage matchbooks that he was selling for five for $1. I'm not a matchbook collector, but giveaway matchbooks are fast becoming extinct, and what a value! I couldn't resist. Here's why each of these five matchbooks garnered my hard-earned 20 cents apiece:
Fairmont Hotel: A classic matchbook from one of San Francisco's oldest and most elegant hotels. The logo remains more or less same, even today.
Bimbo's 365 Club: Great graphics, eh? Even better, Bimbo's is still in buisiness, and the place is still every bit as swank as this matchbook suggests. Here too, the logos and graphic style used at Bimbo's remain largely unchanged, even though this matchbook probably dates from the 1960s.
Disneyland Hotel: It's all about the monorail, of course. (Sing along!)
The Normandy Lane Tea Room: This place was also in San Francisco, but today it's gone without a trace. I love the colors and the typography.
National Airlines: This was National's "Sun King" logo, which was first introduced in 1968. It remained in use until National was acquired by Pan Am in 1980. But for me, it's almost impossible to see this logo without National's "Fly Me" and "Take Me I'm Yours" jingles from the 1970s running through my head. Both were famously sexist.