Tuesday, June 10, 2008

Then and Now #5: Sprite graphics

When 7-Up changed their formula into a sickeningly sweet lemon cough syrup, I switched to Sprite. But I would enjoy it even more if they'd stuck with the original graphics.

From Save vs. Death:
Two colors good, 4 colors bad. How much more appealing is this simple two color ad than the garish computerized turdsmear that passes for print design now?
SCORE Then: 10 Now: 2

See other Then and Now posts.