Tuesday, February 10, 2009

Delightfully Pretentious Presentation Accompanying the Redesign of the Pepsi Logo

A marketing industry insider (who asked us not to reveal his identity to the readers of D+R) alerted me to this fabulously over-the-top presentation accompanying the redesign of the Pepsi logo by Arnell Group.

From Brand News: "The contents are at once hilarious, pretentious and delirious as they try to establish Pepsi as the center of the universe. Some select pages are posted here and the PDF should still be publicly available somewhere on the internets. Long live the internet as a tool for exposing lameness."