Monday, February 16, 2009

How House Industries Catalogs Are Printed

D+R pal Andy Cruz details the still very analog process of offset printing the new House+Girard catalog. If you have never watched a press run, make a friend in the business, as it is a fascinating, visceral experience.

When receiving a package from House, be sure to take a close look at the packing material, as it is likely off-register, screwed up discards that Andy fished from the trash.

Girard on Press