Demonstrated by example, in this post on the Adhoc Ciussai found at the German stuffblog Selekkt: 1) Eyecandy Transfixation: "Usefulness bedamned, that is one awesomely photogenic garden hose."
2) Momentary Criticality: "Wait, usefulness bedamned? That thing must weigh a ton, and anyway, didn't I flee the suburbs for the city because I don't want to have to deal with hoses and flowerbeds and washing my own car?"
3) Google Translation: "Holy crap, it's a radiator!"
And what's more, it even exists and is for sale. By the meter.