Thursday, March 25, 2010

La Cage aux Folles Poster Evolution

At first I thought this was a roundup of historical La Cage aux Folles posters but it is all recent work done by SpotCo for a current revival. The far lower right is the final decision and I understand their requirement of flexibility in being able to use the image in many sizes and formats but, my goodness, there were some beautiful rejects. I like the Liquid Sky-style poster in the bottom row, second from the left. The money spent on this many iterations is stunning. Big business!

La Cage aux Folles posters at New York Times