Saturday, June 18, 2011

Dutch State House Style Bon-Bons



While investigating the sudden, massive budget cuts that could decimate the Dutch art community, I have become kind of fascinated by the new Rijkshuisstijl, the Central Government Visual Identity.

The Netherlands government has a new logo and corporate identity, with unified style guides for over 125 different agencies, foundations, and organizations.




These images, of State Gum and bon-bons from the Ministry of Agriculture, Nature, and
Food Quality, are from a gallery of examples of correctly executed swag.